The Simplest Path to a 6-Figure Income?

It’s not this simple, but the core advice? Regularly repeat behaviors that work – and stop doing the things that don’t.

MIAMI – The vast majority of real estate agents sell 24 or fewer homes per year, yet most hope to earn six figures annually, says Jake Dixon, founder and CEO of The Locker Room Real Estate Coaching and Training.

To be successful, agents need to break things down into manageable segments and take a long-term view. It takes 90 days to lose or create momentum in business, so what a person does today may show up three months later.

Agents should focus on the following question: “What are the simple things I need to do repeatedly to produce the fruits I am seeking?”

It’s important to note that flaws in judgment, when repeated over time, compound into failure and disappointment. But disciplines that are adopted and repeated over time will yield good results.

Every 50 real estate conversations ultimately yield one new piece of business. Knowing this to be consistently true over time, there is a formula to building a sustainable, predictable real estate business that earns six figures per year. If an agent were to speak with just five people per day about real estate, while working five days a week for 50 weeks out of the year, the compound effect totals 1,250 real estate conversations over the course of the year.

When the 50:1 ratio is applied, that yields 25 sales, likely resulting in a six-figure income.

Source: South Florida Agent (08/01/22) Dixon, Jake

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